gimmick

ot noun

1. A trick or device used to attain some end. The box had a gimmick to make the coin appear to vanish.
2. A clever ploy or strategy. The contest was a gimmick to get people to sign up for their mailing list.
3. A gimmick capacitor.
4. A night out with one's friends.

fe’l verb

1. To rig or set up with a trick or device. The magician's box was gimmicked with a wire that made it appear to open on its own.