morality

ot noun

1. Recognition of the distinction between good and evil or between right and wrong; respect for and obedience to the rules of right conduct; the mental disposition or characteristic of behaving in a manner intended to produce morally good results.
2. A set of social rules, customs, traditions, beliefs, or practices which specify proper, acceptable forms of conduct.
3. A set of personal guiding principles for conduct or a general notion of how to behave, whether respectable or not.
4. A lesson or pronouncement which contains advice about proper behavior.