preference

ot noun

1. The selection of one thing or person over others (with the main adposition being "for" in relation to the thing or person, but possibly also "of") He has a preference for crisp wines.
2. The option to so select, and the one selected. Can I keep my preferences when I upgrade to the new version of this application?
3. The state of being preferred over others.
4. A strong liking or personal valuation.

fe’l verb

1. To give preferential treatment to; to give a preference to.