Fashion and Sustainability

An item of clothing I’ve owned for an unusually long time is a dark green wool jacket that I bought about twelve years ago, in a small tailor’s shop in Tashkent, shortly after I started my first job. It wasn’t cheap by my standards at the time — it cost almost a third of my monthly salary — and I remember hesitating for a long time before buying it. The tailor, an elderly man who had trained in the Soviet era, adjusted it to fit me perfectly and told me that if I looked after it, it would last twenty years. I wear it regularly in autumn and spring, perhaps two or three times a week, and it’s been repaired twice — once to replace the lining and once to fix a pocket. I’ve kept it for several reasons. The most practical one is quality; the fabric and stitching are far better than most clothes I’ve bought since, so it simply hasn’t worn out. But there’s also an emotional attachment. It reminds me of an important moment in my life — becoming independent and earning my own money. Over the years it has accompanied me to job interviews, weddings and trips abroad, so it’s become almost a kind of personal archive. More broadly, it has influenced how I shop. It taught me that a well-made item, bought thoughtfully and repaired when needed, is often cheaper in the long run than several cheap ones that fall apart. In an era of fast fashion, I find that idea increasingly important, both financially and environmentally.

Buyum → sotib olish lahzasi (tafsil) → foydalanish va ta’mir → nega saqladim (sifat, xotira) → kengroq xulosa: ongli iste’mol.