The Art of Persuasion
Ishontirish san’ati
- L Lecturer
Tinglashdan oldin: kalit so‘zlar
Har bir so‘zni bosing, eshiting va ovoz chiqarib takrorlang. Bu so‘zlar audioda uchraydi.
💡 Kontekst haqida o‘ylang: Ma’ruza: Aristotelning ishontirishning uch usuli zamonaviy misollar bilan.
Tayyor bo‘lsangiz, tugmani bosing
Matnga qaramasdan to‘liq tinglang. Kim gapiryapti, qayerda va nima haqida? Har bir so‘zni emas, umumiy ma’noni tushunishga harakat qiling. Kerak bo‘lsa, ikki marta tinglang.
Tushundingizmi?
Javobni tanlang. Ishonchingiz komil bo‘lmasa, pastdagi pleyer orqali qayta tinglang.
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1 What is “ethos”?
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2 What often moves people more than statistics?
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3 What is the benefit of knowing these techniques?
Matn bilan tinglash
Istalgan gapni bosing — o‘sha joydan ijro etiladi. So‘zlar eshitilgan sari yonib boradi.
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Over two thousand years ago, Aristotle described three ways to persuade an audience, and they still work today.
Ikki ming yildan ko‘proq oldin Aristotel tinglovchilarni ishontirishning uchta usulini tasvirlagan va ular bugun ham ishlaydi.
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The first is ethos: your credibility. People listen to a doctor about health because they trust their expertise.
Birinchisi — etos: ishonchliligingiz. Odamlar sog‘liq haqida shifokorni tinglaydi, chunki uning bilimiga ishonadi.
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The second is logos: logic and evidence, such as statistics and clear reasoning.
Ikkinchisi — logos: mantiq va dalillar, masalan, statistika va aniq mulohaza.
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The third is pathos: emotion. A single story about one child often moves people more than numbers about millions.
Uchinchisi — patos: his-tuyg‘u. Bitta bola haqidagi bitta hikoya ko‘pincha millionlar haqidagi raqamlardan ko‘ra odamlarni ko‘proq ta’sirlantiradi.
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Good advertisers combine all three. Look at any charity advert: an expert, a statistic, and a sad face.
Yaxshi reklamachilar uchalasini birlashtiradi. Istalgan xayriya reklamasiga qarang: mutaxassis, statistika va qayg‘uli yuz.
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Knowing these techniques makes you a stronger speaker, but also a more critical listener.
Bu usullarni bilish sizni kuchliroq notiq, shu bilan birga tanqidiyroq tinglovchi qiladi.
Diktant
Gapni tinglang va eshitganingizni aynan yozing. Katta-kichik harf va tinish belgilari hisobga olinmaydi. Raqamlarni so‘z bilan yozing.
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