The Attention Economy
Diqqat iqtisodiyoti
- P Professor
Tinglashdan oldin: kalit so‘zlar
Har bir so‘zni bosing, eshiting va ovoz chiqarib takrorlang. Bu so‘zlar audioda uchraydi.
💡 Kontekst haqida o‘ylang: Akademik ma’ruza: texnologiya kompaniyalari nega diqqatimiz uchun kurashadi va bu jamiyatga qanday ta’sir qiladi.
Tayyor bo‘lsangiz, tugmani bosing
Matnga qaramasdan to‘liq tinglang. Kim gapiryapti, qayerda va nima haqida? Har bir so‘zni emas, umumiy ma’noni tushunishga harakat qiling. Kerak bo‘lsa, ikki marta tinglang.
Tushundingizmi?
Javobni tanlang. Ishonchingiz komil bo‘lmasa, pastdagi pleyer orqali qayta tinglang.
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1 According to the professor, what is scarce today?
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2 What does “we are the product” mean here?
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3 Why are features like infinite scrolling used?
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4 What point do the “others” make?
Matn bilan tinglash
Istalgan gapni bosing — o‘sha joydan ijro etiladi. So‘zlar eshitilgan sari yonib boradi.
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In an age of information abundance, what becomes scarce is not information itself, but our capacity to attend to it.
Axborot mo‘l-ko‘l bo‘lgan davrda kamyob bo‘lib qoladigan narsa axborotning o‘zi emas, balki unga e’tibor qaratish qobiliyatimizdir.
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This insight lies at the heart of what economists now call the attention economy.
Bu fikr hozir iqtisodchilar “diqqat iqtisodiyoti” deb ataydigan tushunchaning markazida turadi.
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Many of the platforms we use every day are free, and that is precisely the point: we are not the customers, we are the product.
Har kuni foydalanadigan ko‘plab platformalar bepul va gap aynan shunda: biz mijoz emasmiz, biz mahsulotmiz.
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Their revenue depends on advertising, and advertisers pay for one thing above all: our time on screen.
Ularning daromadi reklamaga bog‘liq, reklama beruvchilar esa eng avvalo bir narsa uchun pul to‘laydi: ekran oldidagi vaqtimiz uchun.
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Consequently, features such as infinite scrolling and unpredictable notifications are deliberately designed to keep us engaged.
Natijada cheksiz aylantirish va oldindan bilib bo‘lmaydigan bildirishnomalar kabi funksiyalar bizni band qilib turish uchun ataylab yaratilgan.
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Critics argue that this comes at a cost, namely shorter attention spans and a decline in deep, sustained thinking.
Tanqidchilarning ta’kidlashicha, buning bahosi bor: ya’ni diqqatning qisqarishi va chuqur, uzluksiz fikrlashning susayishi.
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Others, however, caution against moral panic, pointing out that similar fears accompanied the arrival of the novel, the radio and television.
Biroq boshqalar ma’naviy vahimadan ehtiyot bo‘lishga chaqiradi va shunga o‘xshash qo‘rquvlar roman, radio va televizor paydo bo‘lganda ham bo‘lganini eslatadi.
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The question for us, then, is not whether technology is good or bad, but who gets to decide where our attention goes.
Demak, biz uchun savol texnologiya yaxshi yoki yomonligida emas, balki diqqatimiz qayerga yo‘nalishini kim hal qilishida.
Diktant
Gapni tinglang va eshitganingizni aynan yozing. Katta-kichik harf va tinish belgilari hisobga olinmaydi. Raqamlarni so‘z bilan yozing.
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