promote

fe’l verb

1. To raise (someone) to a more important, responsible, or remunerative job or rank. He promoted his clerk to office manager.
2. To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity. They promoted the abolition of daylight saving time.
3. (usually in passive form) To elevate to a higher league. At the end of the season, three teams are promoted to the Premier League.
4. To exchange (a pawn) for a queen or other piece when it reaches the eighth rank. Having crossed the chessboard, his pawn was promoted to a queen.